CLIENT: H&M
SERVICE: ART DIRECTION
YEAR: 2020
IN COLLABORATION WITH QULTURE
For the H&M Spring Studio Collection, we kicked off a socially savvy campaign that pushed boundaries with cutting-edge technology to narrate the brand story. 
Drawing from cosmic motifs, vibrant hues, and surreal landscapes of the collection, we embarked on a mind-bending, hyperreal journey, utilizing the latest in technological innovation to craft an unforgettable experience.
Following our muses through the event, the video contents give an overview of the experience, inviting the viewers into the H&M Studio world.
Shot in first person POV using a 360° camera, the walk through video provides an immersive, intimate, close up view of behind the scenes at the event.
Adding a layer of interactivity, we also designed and developed an Instagram face filter exclusively for the campaign.

OTHER PROJECTS