For H&M Spring Studio Collection, my team produced socially native and innovative content to reinforce H&M Studio brand awareness.
Drawing from motifs within the collection of the moon, electric colors, and a surreal interpretation of landscape we created a hyperreal and psychedelic journey.
Following our muses thorough the event, the video contents give an overview of the experience, inviting the viewers into the H&M Studio world.
Shot in first person POV using a 360° camera, the walk through video provides an immersive, intimate, close up view of behind the scenes at the event.
Adding a layer of interactivity, I designed and developed an Instagram face filter exclusively for the campaign.
Role: Art Director
Client: H&M
Agency: MI&C
Creative Director: Alex Freund
Director: Joshua Steen
360 Cinematographer: Lex Halaby
Photographer: Baldomero Fernandez
Retoucher: Alena Sazonova
Editor: Spencer Lee
Copy Writer: Jennifer Ward
Executive Producer: Kori Shadrick
Producer: Stephenie Fernandez


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