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CLIENT: H&M
SERVICE: ART DIRECTION
YEAR: 2020
IN COLLABORATION WITH QULTURE
For the H&M Spring Studio Collection, we kicked off a socially savvy campaign that pushed boundaries with cutting-edge technology to narrate the brand story.
Drawing from cosmic motifs, vibrant hues, and surreal landscapes of the collection, we embarked on a mind-bending, hyperreal journey, utilizing the latest in technological innovation to craft an unforgettable experience.
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Following our muses through the event, the video contents give an overview of the experience, inviting the viewers into the H&M Studio world.
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Shot in first person POV using a 360° camera, the walk through video provides an immersive, intimate, close up view of behind the scenes at the event.
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Adding a layer of interactivity, we also designed and developed an Instagram face filter exclusively for the campaign.
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