CLIENT: WILL SMITH
SERVICES: ART DIRECTION, PACKAGING DESIGN
YEAR: 2021
In honor of the release of Will Smith's memoir, we've crafted a special limited-edition art object as a commemorative gift. The design features multiple layers, each delving into significant themes from Will's life. It begins with an exploration of fear, evolves into a journey of hope, delves into the understanding of love, and concludes with the discovery of purpose. As each layer is revealed, the viewer ultimately uncovers the memoir within.
