Client: YSL Beauty
Year: 2024
Director: Thuy T. Nguyen
YSL Beauty heralds the debut of Lash Clash Mascara with a social campaign featuring Sabrina Carpenter, Bella Poarch, Ari Lennox, Tommy Dorfman, Coco & Breezy in a series of virtual lipsync performances.
After launching the campaign, we sparked a TikTok sensation with the 'Pass the Mascara' challenge, which quickly led to the creation of numerous viral videos initiated by the enthusiastic YSL community.