TO CELEBRATE THE LAUCH OF LASH CLASH MASCARA, YSL BEAUTY INVITED NOTABLE TALENTS FROM THE COMMUNITY TO PARTICIPATE IN A SERIES OF VIRTUAL PERFORMANCES, featuring Ari Lennox, Sabrina Carpenter, Bella Poarch, Tommy Dorfman, Coco & Breezy.
Following the campaign's launch, we activated a tiktok "Pass the mascara" challenge that resulted in multiple viral videos, initiated by the YSL community.